Advertising and Promotion ( MKTG420 Assignment Example | Topics and Well Written Essays - 4500 words

Advertising and Promotion ( MKTG420 - Assignment Example It is of considerable importance to highlight that this technology propelled development has resulted in the process of global transformation, where the entire world is increasingly seen and represented as a well connected single global entity. As a result of the technology based transformation of the globe, there has always been a continuous evolution of various kinds of globalization trends. The trends of globalization are emerging from all corners of the world and are increasingly getting diffused at a very rapid pace. It is interesting to state that the diffusion of trends is happening all over the world irrespective of the fact of whether the regions are located in the developed or developing economies. The rapid diffusion of the trends of globalization is resulting in the process of generation of many new types of consumer demands which are basically an outcome of new kinds of consumption habits as well as individual behaviour. It has to be stated that these new consumer demands are increasingly paving the way for a significant amount of business opportunity. Talking from a broad macroeconomic perspective, the economies of various countries around the world are witnessing significant fluctuation of performance more or less on a regular basis. While the credit crisis of the recent past has taken a serious toll in the performance of the European economies, the recent US shutdown has also impacted the performance capability of the world’s biggest market in a very negative fashion. Also, the continued political crisis in some of the regions of the Middle East has continued to mar the chances of growth and economic performance of those regions. In discussing the economic performance scenario of the Asian economies, it needs to be stated that the fluctuations in currency as well as market based volatility has continued to paint a gloomy picture as of the current times.

McDonald's Marketing Essay Example | Topics and Well Written Essays - 1750 words

McDonald's Marketing - Essay Example Despite these innovations, McDonald’s tremendous growth could only continue for so long. Its average annual return on equity was 25.2% between 1965 and 1991. However, the company found its sales per unit slowing between 1990 and 1991. In addition, McDonald’s share of the quick service market fell from 18.7% in 1985 to 16.6% in 1991. Growth in the quick service market was projected to keep pace with inflation in the 1990s. After a decade of struggle, by 2003 McDonald’s shares hit rock bottom. At this point a â€Å"plan to win†, marketing campaign was launched and the salad was added to the menu to combat the unhealthy image the food had attained. It backfired initially because of its high calorie content, but then McDonald became more aware of customer needs and revamped its offerings with low fat salad dressings etc. McDonald was back on its feet very soon and turned in a healthy profit in 2004. Most McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing orders, paying for them and picking up orders. In some countries "McDrive" locations near highways, offer no counter service or seating. In contrast, locations in high-density city neighbourhoods often omit drive-through service. Menu choice also involves variety. The emphasis is on standardized limited menu with high quality and low wait times. The menu serves typically serve different types of food products in a range of sizes.